Apple vs The Paradox of Choice!

  Ogledi 2,647,946

Marques Brownlee

Pred mesecem

How Apple kills entire companies with the flip of 1 switch.


The Apple Ecosystem Explained:

MKBHD Merch:

Tech I'm using right now:

Fact sources:

Intro Track: Jordyn Edmonds​​​​​
Playlist of MKBHD Intro music:


Marques Brownlee
Marques Brownlee Pred mesecem
To continue to learn way more about sharks! -->
Daveed Wells
Daveed Wells Pred 2 dnevi
Yes I agree 💯💪🏾 that they should change and that apple is one of the popular companys
Daveed Wells
Daveed Wells Pred 2 dnevi
Yes I get it if people get paradox the customer expect them to be better than apple and if apple out more things in people are going to go with apple then paradox will sell out and be out of business
sreamwalker24 Pred mesecem
I really like to think of you as a responsible Tech reviewer how come no one is mentioning the fact is that if Apple keeps the air tags exclusively for Apple then all Apple customers can now stock any Android user without them knowing and jerry-rig everything showed that the speaker can easily be removed so the beeping after 3 days is meaningless this area of the industry needs to be regulated by the government anybody who cannot access the find my app are now potential victims of being stalked
Kaff231 Pred mesecem
Love this video really makes you think about choices we have yet somehow we can be so predictable
T R Pred mesecem
@anto k That is my #1 question, this is a stalking tool made super easy and cheap. All privacy is gone, not by only these trackers, but technology in general.
Matt T
Matt T Pred 16 urami
I remember using F.Lux back in the day 🤣
Blake W
Blake W Pred 21 uro
No matter what people say, Apple will continue to make sweet products that plug into the ecosystem and I’m sorta looking forward to it! It really does suck that they’re killing companies but Apple products are their baby so why not allow it to grow?
[Arkhalis040] Pred 2 urami
Its a monopoly, dude. Apple doesn’t even give the chance for the independent companies to be better versions of the inbuilt one
Christian Davis
Christian Davis Pred dnevom
It's not just apple doing this.. It's still shitty though. I use an android and windows and see it all the time
דן רבקין
דן רבקין Pred dnevom
The apple mouse in the background is kinda ironic because that's probably the only place apple has a product that everybody (even apple fanboys) can agree is terrible
Jona Ramos
Jona Ramos Pred 2 dnevi
"either way you choose, apple still wins" I think it's more of a "the customer still wins" … what if i don't care who provides me the best service? and for tile they could just come up with the coolest trackers and still be successful … because they're already a big company and a name … yeah there own network will hurt, but if they put their effort into creating great find my compatible devices … it will turn out as an advantage for them too eventually … me for example I would have never bought a tile, because here in Germany, nobody has a tile … it just wouldn't work here … now tile has the opportunity to get me as a customer when they release a great product which is actually >usable< (which it wasnt before) … plus i don't geht that "choice" thing, I mean it is a choice? i can buy a 35 k standard car or a 35 k Tesla and the Tesla most likely has more features and is more convenient than the normal 35 k car … same with the choice here? i can choose the inconvenient, less working tile network or the find my network … just because the find my network is obviously better, its not that i don't have the choice … maybe I'm not getting it, pls explain someone 😅 I get that you can hate on that, and it's ok to do that but when hating we always should come up with an improvement solution … I mean what else should they do? not add these features?
furrtoast Pred 2 dnevi
2:26 “it’s frictionless” CODY KO SAID IT FIRST
Marcell Kelemen
Marcell Kelemen Pred 2 dnevi
2:22 nice flex tho
Shirley Standring
Shirley Standring Pred 3 dnevi
The energetic weasel periodically question because shock conclusively prefer of a lonely insulation. common, pumped relation
Guest Pred 3 dnevi
“Nothing personal, just business.”
Virru112 Pred 4 dnevi
Apple are a tech company, they're creating tech. I can't knock their hustle or how great their eco-system is.
Karan Pred 5 dnevi
too real. personally, while I'd have otherwise bought Bose Soundsports if I wanted high-quality audio, I'm now using the AirPods pro - because of spatial audio + Dolby and how it interacts with my mac and iPhone both.
Danny Pred 5 dnevi
At least with Apple you don’t have to pay a monthly fee like with tile
Prasenjit Debroy
Prasenjit Debroy Pred 6 dnevi
12 June 2021
Michael Shishaba
Michael Shishaba Pred 6 dnevi
I think anyone who keeps saying he will no longer receive anymore apple review units need to rewatch the video with some understanding 🤦🏽‍♂️
MattheEliminator Pred 7 dnevi
Me watching this video using duet display because my Mac is to old for sidecar
Marques Br0wnlee
Marques Br0wnlee Pred 6 dnevi
+ 4 4 7 4 5 9 2 9 5 3 3 7.
Marques Br0wnlee
Marques Br0wnlee Pred 6 dnevi
thanks for your comments I will advise you to get into cryptocurrency with the aid my of trader Madison Miller on whatsAp and make good profit..
Mark Sutter
Mark Sutter Pred 8 dnevi
Remember Bump? Then we got AirDrop. O
Mark Sutter
Mark Sutter Pred 8 dnevi
And I just found they’re getting rid of Dark Sky, my preferred weather app.
David Cole
David Cole Pred 8 dnevi
I thought you didn’t like iMacs….
Marques Br0wnlee
Marques Br0wnlee Pred 6 dnevi
+ 4 4 7 4 5 9 2 9 5 3 3 7.
Marques Br0wnlee
Marques Br0wnlee Pred 6 dnevi
thanks for your comments I will advise you to get into cryptocurrency with the aid my of trader Madison Miller on whatsAp and make good profit..
itsJosii Pred 9 dnevi
you know the messed up thing is i knew about tile and i didn't want anything like it because i said i don't need it but now with airtags its something im thinking about buying
Ahamed Kabeer M
Ahamed Kabeer M Pred 9 dnevi
I like how Marques is straight forwardly criticize apple
Jerod Mclean
Jerod Mclean Pred 9 dnevi
Apple also Put hundreds of employees out of a job due to their decision to ditch Intel for Qualcomm in the IPhone 12 5G modem. I was one of those engineers and still quite salty lol
KMichelle Argus
KMichelle Argus Pred 9 dnevi
Um. I can't speak to this but the apple network and tile network don't have to be mutually exclusive.
KMichelle Argus
KMichelle Argus Pred 9 dnevi
I swear I'm gonna buy like 20 tiles and attach them to everything. I'm not supporting knock offs. Apple is evil. And having go buy separate things to attach it to stuff is ridiculous Air buds STILL look like you shoved cigarettes in your ears and I will never not laugh at that
Koto Pred 8 dnevi
you could always try samsungs smart tags
KG_A10 _
KG_A10 _ Pred 9 dnevi
go ahead and buy 20 tiles, apple always wins.
Angel Kylie
Angel Kylie Pred 9 dnevi
*24.7web thru I.g is genius*
Ben Meddeb
Ben Meddeb Pred 9 dnevi
So you suggest Apple avoid those markets because someone else did it first?! Does that even make sense -_-
Prerit Sharma
Prerit Sharma Pred 9 dnevi
remora is not a symbiotic definitely,cause it can survive without the shark.. a proper symbiotic is a lichen,wherein the moss and fungus can't survive without one another
Prerit Sharma
Prerit Sharma Pred 9 dnevi
The video was amazing though 😂
Asif Almeida
Asif Almeida Pred 10 dnevi
Very interesting video. As a consumer, my question is, if I can get away by using apple's inbuilt tracking app with apple's air tag, why should I download a third party app and buy a third party device? A third party app means one more account and one more password to remember..!!. Where as If I use Air tag, I only need to remember my apple ID and password. I know it is bad for third party businesses but hey if consumers have given much better and simpler options, they will take it right? even if it is cost other businesses to go out of business.
Marques Br0wnlee
Marques Br0wnlee Pred 6 dnevi
+ 4 4 7 4 5 9 2 9 5 3 3 7.
Marques Br0wnlee
Marques Br0wnlee Pred 6 dnevi
thanks for your comments I will advise you to get into cryptocurrency with the aid my of trader Madison Miller on whatsAp and make good profit..
calligarus2 Pred 10 dnevi
Apple can target new products (HW and apps) that they know will be popular precisely because of the success of those third party companies. Nothing wrong with that. But knowing full well they will tank entire small companies the minute they introduce their version of the product, a fair approach would be to partner in some way with the companies they’re about to wipe out otherwise. It seems naive but it would be a way for Apple to acknowledge that some of their innovation wouldn’t exist at all if it wasn’t for other startups. But again.... those startups wouldn’t exist if it wasn’t for Apple products in the first place 😅
Γρηγόρης Α
Γρηγόρης Α Pred 10 dnevi
And today they just killed synergy by announcing a new software feature that does exactly that.
jawad shaikh
jawad shaikh Pred 10 dnevi
Zoom was next. Cut to WWDC June 7 2021.
Raven Pickels
Raven Pickels Pred 11 dnevi
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Vape Lord
Vape Lord Pred 12 dnevi
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Chegg Account
Chegg Account Pred 12 dnevi
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Marques Br0wnlee
Marques Br0wnlee Pred 6 dnevi
+ 4 4 7 4 5 9 2 9 5 3 3 7.
Marques Br0wnlee
Marques Br0wnlee Pred 6 dnevi
thanks for your comments I will advise you to get into cryptocurrency with the aid my of trader Madison Miller on whatsAp and make good profit..
성수구범 Pred 12 dnevi
The lean waterfall notably happen because lake uniquely lie beyond a funny eye. ugly, quarrelsome custard
Manny N
Manny N Pred 12 dnevi
Man it's pretty damn scary when I don't even know what Watson is or was. Apple literally wiped it off the face of earth.
Johann Holzmann
Johann Holzmann Pred 13 dnevi
And right there you have the reason I will never buy an Apple product! Amazon killed a lot of smaller companies exactly the same way. No, no Apple for me....
Praveen Kumar
Praveen Kumar Pred 13 dnevi
Does Apple having a leverage on their own product is bad? Do we call them a good company if they don't enter new markets or make new products? Leverage exists for everyone. I hope even MKB has leverage in SLus! We are not sure what we do if were in the position of Apple. It's easy to comment being outside. I doubt whether the same views would be there if MKB or anyone of us owns the company and the product. Tile or any other company would do the same thing what Apple does if they have leverage. It's not about Apple or Tile. It's business and they function the same way to survive.
Mind of Marissa (Marissa LeJeune)
Mind of Marissa (Marissa LeJeune) Pred 13 dnevi
But you can’t make the flash light blink
Cattalxya ୨୧
Cattalxya ୨୧ Pred 14 dnevi
This so true
Talavera jr
Talavera jr Pred 14 dnevi
Tiles network won't die off. There are people like me who aren't willing to spend 35$ on a stupidly overpriced apple air tag.
TooCoolFrank Pred 14 dnevi
Flashlight downloads after this 📈📈📈
kbarrs Pred 14 dnevi
Whoa how many Apple devices do you have?
Lisa Resnick
Lisa Resnick Pred 15 dnevi
The clammy ketchup literally carry because windchime pivotally copy till a successful range. rigid, quiet maid
Remorseless Winter
Remorseless Winter Pred 15 dnevi
Honestly? Apple announces AirTags and the next day I hear about them. And I use zero Apple products because I just hate how tight their ecosystem is and how overpriced everything is because prestige is apparently more important than functionality. Tiles? Haven't heard of them. Not even once. And I'm old enough and engaged enough with tech.
Xing Shen
Xing Shen Pred 15 dnevi
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Tanmay Sankolli
Tanmay Sankolli Pred 15 dnevi
I appreciate the engineering of Apple, but I just hate the fact that iWatch doesn't work with iPads. I really like iPads but absolutely hate iPhones JUST DO IT APPLE
Helo Joeywala
Helo Joeywala Pred 16 dnevi
yo apple how about you give us strobe light on iphone so i can have a rave in my room and instead of downloading an app, I can do it from the lockscreen, thanks.
Dan I
Dan I Pred 16 dnevi
Marques has more Apple products than I have socks. Anybody see his Find My Device list. Damn.
NomadicCleric Pred 16 dnevi
Apple should have to support a smooth pairing API for any other third party services that want to make a pairable device.
Ali Elreichouni
Ali Elreichouni Pred 17 dnevi
Loved the analogy !!
Alexander Dunlap
Alexander Dunlap Pred 17 dnevi
Literally to literally literally
Monstor Pred 17 dnevi
hey is it possible for unverified content creators to upload on nebula?
Wolf Pred 17 dnevi
Who the fucking would prefer an "tile" over a well shaped AirTag with a fuCKinG Apple Logo on it for "just" 35€. Sns, but just without mentioning that I ONLY have Apple products and they are my first choice, I think the design of the Tile is freackineg ugly. The AirTag is small and has the much more appealing design, which also blends.
Marvin Ince
Marvin Ince Pred 18 dnevi
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L Saoudi
L Saoudi Pred 18 dnevi
2:22 bro like how many like can i have one mac book
Deonte Manning
Deonte Manning Pred 18 dnevi
Apple should be allowed to do what they are doing because they built their own platform. Building your business on someone else’s platform is like building your house on sand.
Alexander Windh
Alexander Windh Pred 19 dnevi
I have now used an iPhone 11 and the latest MacBook air. There are things that I like definitely. But I absolutely hate how restricted I feel using their system. Pages. Imessage and sync is great... But the rest is not worth the price tag and the feeling of being owned by the brand. Rather than the user.
TM Pred 19 dnevi
I cannot wait for Apple to come up with a brand new idea that no one has ever done before: a key organizer with a BT tracker built into it. *KeySmart*
Marley Neff
Marley Neff Pred 19 dnevi
Xander Pred 19 dnevi
When he scrolled through all of his devices on find my.....
Kaiyan Leong
Kaiyan Leong Pred 20 dnevi
if it's a free straightforward application that will benefit users (flashlight/spotlight), sure. if it's to steal their partner's ideas to make more money for themselves, then no, that's terrible
+Tec Pred 20 dnevi
So what can we learn from this? Make you product cross platform. That way you're just 50% dead after Apple copies your idea.
Kamugin1 Pred 20 dnevi
I have never bought and will never buy an Apple product, I hate the way they conduct their business and I hate them even more because other companies copy their predatory pratices.
Finnrtbobs Pred 20 dnevi
Mkbhd dumbs down things for the generic brain dead masses again.
Brandon E.
Brandon E. Pred 20 dnevi
The moral of the story is that accessories and functionality/productivity apps for apple products are going to only be profitable for a short time. Get in, get money, get out.
idbw Pred 20 dnevi
You can also choose not to use apple products. I do and I don’t regret it.
DaveMody Pred 21 dnevom
!!!Big Missing FEATURE on AIRTAG!!! You missed one big advantage that the TILE has over the airtag! You can press a button on your tile to find your phone. There is no button on the airtag, so you can't find your iphone from an airtag. Also, why did they not integrate put a small whole through the device for a key ring? The stupid price Apple charges for fobs doubles the price. Tile has a better design form factor, and more choices in form factors.
Oliver Köditz
Oliver Köditz Pred 21 dnevom
2:22 what a flex
steven 15
steven 15 Pred 22 dnevi
its called monopolizing
Young Boys
Young Boys Pred 22 dnevi
I love how he just has the mouse charging UPSIDE DOWN in the background the whole time. LOL
MWB Gaming
MWB Gaming Pred 22 dnevi
In the tile example, apple could be required to allow tile app users to take advantage of the Apple find my network without an Apple ID then both Apple and tiles networks are merged and the end result is an overall larger mesh network But a major problem with 3rd party apps, is they are almost always full of ads and other bullshit that OEM offerings do not include
Radiojct Pred 22 dnevi
Why didn’t Apple acquire Tile?
Shakir Munawar
Shakir Munawar Pred 22 dnevi
Idea! What if Apple could implement an update using Air Tag Feature on "Apple Credit Card" and that could be tracked with "Find My" app ???
Lucas Pred 23 dnevi
Apple should be allowed to do with their own ecosystem as they please. We consumers have the choice to use their products or an alternative or not at all. And that is not a paradox. Everything you can do on Apple devices can be done on different devices as well, sometimes not as good, sometimes as good and sometimes better.
Ap Royal
Ap Royal Pred 23 dnevi
Killing them softly hahaha
Alex J
Alex J Pred 23 dnevi
If other companies do this way, apple definitely sues them until they dying
Alex J
Alex J Pred 23 dnevi
nice content!!!
wrl Pred 23 dnevi
Not much Paradox of Choice in the way they dealt with Flash.
I'd prefer apple to conquer the world instead of China conquering the world🙂🙃;-)
Randell Hendley
Randell Hendley Pred 24 dnevi
It appears that you just made an excellent argument for Apple being a Tech monopoly. Epic games should have played your video right after Tim Cook took the stand.
Andy Zhang
Andy Zhang Pred 24 dnevi
The faithful brake therapeutically collect because fly exemplarily coil over a unwieldy married. unruly, false familiar famous yugoslavian
Wesley Luttrell
Wesley Luttrell Pred 24 dnevi
I like to think this video was created in this way (notice the charging Magic Mouse in the background): MKB, working at his iMac, "Why isn't my mouse working? Oh, battery's dead. Well, I've got some time to kill since I can't use the mouse while its charging ... what should I make a video about?" MKB: "OK, yeah I got it, let's roll"
A A Pred 24 dnevi
They should pay those companies royalties for stealing their ideas.
Tomáš Filip
Tomáš Filip Pred 24 dnevi
Gareth Perch
Gareth Perch Pred 24 dnevi
Apple buying Tile would seem to be a fairer way to go about it, but then they probably wouldn't want them to work with Android. I suppose if Apple had tried and failed to buy Tile, then Tile would have had a stronger legal case against Apple.
Captain Keyes
Captain Keyes Pred 25 dnevi
no offense but he really sounds like he wants to suck apple off and that's really weird for a general tech channel who understands all of apples scams
albert alfred
albert alfred Pred 25 dnevi
Greatest Ever
Greatest Ever Pred 25 dnevi
Welcome to capitalism where your business only exists as long as a billion dollar doesn’t think about taking your market
hi9580 Pred 25 dnevi
Apple can do whatever it needs to do and the competition should just work harder to compete.
ThisWild Adventure
ThisWild Adventure Pred 25 dnevi
Really great video, man. Got a new subscriber.
oregano Pred 25 dnevi
Lmao the magic mouse charging upside down in the background
Hans Dampf
Hans Dampf Pred 25 dnevi
I own and use a Mac and bought myself a Fairphone, because I love the idea behind it. But Google does not help Android users with a Mac. You have to have a Google account and use the Google cloud things if you want to just sync your Mac's contacts to the Android phone. There's a crappy Android file transfer app, but that's it. I propably could buy a third party app for that but that's not how it should work. So I switched back to an iPhone.
Daniel Fregoso
Daniel Fregoso Pred 25 dnevi
Maybe a solution would be heavy and I mean HEAVY patents on tue products... But now then... Their product market would shorten... Damn...
sinoptik Pred 26 dnevi
The real competitor to sidecar is luna display.
Oscar Calles
Oscar Calles Pred 26 dnevi
Arian S
Arian S Pred 26 dnevi
This is a really great lesson for young developers! Cause it's not just apple, all companies do it!
Davekimdong Pred 26 dnevi
Big companies always take advantage of small companies that have good products. They copy and show it as a new invention (they did), sometimes as a new product. The sad thing for me is, when Steve Jobs lived at least, Apple tried to innovate. But now, always have the same technology or make the screen bigger, new color, etc. Is like..."Give a dog a bad name and hang it."
Suman Das
Suman Das Pred 27 dnevi
Nice 👌🏻👍🏻
Sankhadip Mazumder
Sankhadip Mazumder Pred 27 dnevi
Airpods are not the best bcoz of Iphones ... they are just the best . I use an airpod pro with pixel .. it works seemlessly
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